Privacy policy

1. Introduction

This privacy policy describes how Politek AB (org.nr 556869-0423), Box 11032, 100 61 Stockholm (we, us), processes personal data. It applies to you whether you visit pressmatch.io, use our services as a private individual or on behalf of a company, follow a press room, or appear as a journalist or media contact in our services — whatever relationship we have with you.

You can give us data yourself, and we may also obtain data from publicly available sources and from third parties. We are the controller for the processing described in this policy unless stated otherwise. Questions: privacy@pressmatch.io.

2. How we process personal data

2.1 What personal data we process

• Name and contact details, such as email address, telephone number, location, job title, employer or newsroom, details of the company you represent and agreements you have entered into with us.
• Professional data about journalists and media contacts, such as subjects covered, published work, biography, photograph and links to public profiles, including on social media and other professional channels.
• Account data, such as user ID, role, sign-in details, unique identifiers and settings.
• Personal and professional preferences, such as interests, subject choices, subscriptions, channel choices and language.
• Content you give us, such as text, images, form answers, survey answers and applications.
• Technical information and usage data, such as browser and device type, referring website, time zone, IP address and an approximate location derived from it, pages visited, and your activity on the website, in the services and in email sent through them.

2.2 Why we process your personal data

2.2.1 Providing our services. We process personal data to provide our services to you and your company and to communicate with you. That includes administering accounts, entering into and performing agreements, invoicing, support, training and general information about the services, and passing press releases and other relevant information to journalists and media contacts by email and through other channels. For that purpose we match content against subjects covered and interests, including by automated means, and keep the data current. The processing is based on an agreement with you or your company, on our and our customers' legitimate interest in providing the services and reaching the right recipients, or on your consent where applicable.

2.2.2 Improving and developing our services. We process personal data to improve the services, develop new services and features, test and debug, and protect the services against misuse. That includes statistics and analysis of how the services are used, market research, surveys and other ways of getting your feedback. We then also use data about your activity on the website, in the services and in email, your interests, your job title and your company, and similarities with other users' interests and usage patterns (profiling and segmentation). As far as possible we use the data in aggregated or anonymised form. The processing is based on our legitimate interest.

2.2.3 Direct marketing. We use personal data to communicate with you about our services, inform you about our terms and send marketing. Where applicable law requires your consent, marketing is sent only if you have given it. You can unsubscribe at any time through the link in every marketing message. The processing is based on our legitimate interest in marketing our services or on your consent.

2.2.4 Legal obligations and legal claims, for example accounting.

2.3 How we collect your personal data

We collect personal data when you register an account, fill in a form or otherwise give it to us, from your activity on the website, in the services and in email sent through them, and from publicly available sources such as publishers' websites, social media and other online media channels, and from third parties. More about cookies is in our cookie policy.

2.4 How we share your personal data

We share personal data with other companies in our group and with the recipients set out below, in order to provide, develop and maintain our services. That may include coordination with other records.

1. Service providers for IT infrastructure, operations and hosting, email delivery and address validation, identifying contact details in text, finance and payment services, market research and communication, and support and development.
2. Partners, if you use their services integrated with ours. Their processing is governed by their own terms.
3. Our customers, who see journalists' and media contacts' professional data, data about how a sendout was received, and who follows the customer's press room.
4. Buyers or potential buyers on a sale or transfer of all or part of the business.
5. The public, if you publish data in the services yourself. If your email address is used as the sender, it becomes visible to the recipients.
6. Authorities and others where the law requires it, or to protect you, our customers or the security of the services.

Service providers process the data under agreement and only on our instructions. The sharing is necessary for our legitimate interest in providing the services, to perform an agreement, or to comply with mandatory law.

2.5 Transfers outside the EU/EEA

If a group company, a service provider, a partner or a buyer is located or operates outside the EU/EEA, personal data may be transferred there. Such a transfer is made in accordance with applicable data protection law, on the basis of an adequacy decision of the European Commission or standard contractual clauses.

2.6 How long we store your personal data

We store personal data for as long as it is necessary for the purposes it was collected for and to fulfil our legal obligations. We have routines for regularly removing data that is no longer needed. An unsubscribe or a block is kept for as long as it needs to be honoured.

3. When we are a processor

For contact lists a customer brings into the service, the customer is the controller and we are the processor. The same applies to the sendouts a customer makes to the followers of their press room. In those cases, turn to the customer first. For our own processing of followers' data under section 2, we are the controller.

4. Security

We have taken technical and organisational measures to protect personal data, including access control and routines for monitoring the security of the services.

5. Your rights

You exercise your rights by contacting privacy@pressmatch.io. We reply within a reasonable time once your identity has been verified.

• Access and rectification. You have the right to information about what data we process and to have inaccurate data corrected.
• Erasure. You can request erasure when the data is no longer needed, when you have withdrawn a consent and no other basis applies, when you have objected and we have no overriding grounds, or when the processing is unlawful. We may refuse where the law requires the data to be kept or where it is needed for legal claims.
• Restriction. On the conditions data protection law sets out.
• Objection. You can object to processing based on legitimate interest. We then continue only if we can demonstrate compelling legitimate grounds, or if the data is needed for legal claims. If you object to direct marketing, it stops. If you are a journalist, the link in a sendout stops that sender, and the journalist portal or an email to us stops all press releases through Pressmatch.
• Data portability. For data you provided yourself, where the processing is based on consent or an agreement and where it is technically feasible.
• Withdrawing consent. At any time; it does not affect processing already carried out.
• Complaints. You can complain to the Swedish Authority for Privacy Protection (imy.se). We would rather you came to us first.

If you are a journalist or a media contact, a shorter summary of what we hold about you, where it comes from and how to stop the sendouts is on Information for journalists.

6. Changes

We may update this policy and will inform you in an appropriate way. Date of the latest change: 2026-09-26.